Design or more particularly, graphic design, is a methodology of visual communication. It uses various methods to create a visual representation of ideas and messages. It may use words, images, and symbols one at time or all at the same time. Graphic designers, on the other hand, add typography, page layout, and visual arts in creating their final artwork.
Although graphic design is regarded as a highly modern concept, it was first established in 1922 by William Addison Dwiggins. Even so, it was observed that this type of artwork has been around since the days of the cavemen and the regime of the Roman Empire. Design works were seen on the manuscript of the Middle Ages and the Ginza neons.
Legacy and Influences
Designs are currently seen everywhere, from road signs to office memorandums. Right now, it is widely used in selling products and ideas via effective visual communication. The most popular elements of graphic design are logos, packaging, colors, and text. Graphic design is strongly associated with branding and advertising. Creating impactful designs require visual arts skills, typography, page layout, and printmaking.
The concept of design translated to artworks is at times, too broad to define. It encompasses architectural design, engineering drawings, product and process design, advertising layouts, and more. Some examples of the famous artworks under the design movement is ‘Die’ by Tony Smith; Donald Judd’s untitled works, and Sol Lewitt’s wall paintings.
Some of the famous artists in the field of architectural design are Alvar Aalto, Tadao Ando, Alberto Campo Baeza, Luis Barragan, John Pawson, Antoine Predock, Claudio Silvestrin, Alvaro Siza Viera, Vincent Van Duysen, and Peter Zumthor.
In graphic design, one famous artist is Otl Aicher, who was the one who made the 1972 Olympics poster. Then there’s also Donald Judd, Sol Lewitt, and Tony Smith, among many others. On the other hand, Salvador Dali also dabbled with furniture design and he called his work the Leda Table. Joining him in this field are A.G. Fronzoni and Tokujin Yoshioka.