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Pop Art


Posted on : December 28, 2008 Author : the-artists.org
One of the most used type of art especially in advertising and mass culture is the pop art. Pop art became popular in Britain in the mid-1950s and has emerged in the United States in the late 1950s. In the beginning of its emergence, pop art has been challenged because this kind of art is very unconventional and so different from the traditional fine arts. This is because it simply does not employ any of the traditional techniques most types of artworks have.

Campbell's Can Soup Pop Art

Unlike those of paintings from the masters of art, where there is a delicate touch, making sure that the brushstrokes are refined and consistent, pop art requires less of that or perhaps none at all. In most cases, when collage art is made, only cut-out pictures and glue are needed to make it work in a blank paper or board.

Among the most famous artists that gained popularity and have introduced pop art were Andy Warhol, Tom Wesselman and Roy Lichtenstein. Their works of art have started to influence the advertising arts. These artists have created abstract pop art that has made marks in the art culture.

What makes pop art very distinct among other forms of art is the idea that it does not actually focus on the art or how it really looks but more on the meaning and attitudes that it will lead to. Pop art usually uses different art materials and often in abstract or collage form. Most of the things or images used are not related they give meaning when they are already combined, giving a certain message to its audience.

Comic Pop Art

Comics are also considered as pop art. Popular comic characters have come alive and became a staple particularly to those who have followed nice stories that are being told. In fact, in these recent years, the different comic stories have now been portrayed in films and television shows, making them very popular in the entertainment industry.

Pop art says a lot on advertising particularly in product branding, labeling and logos. These logos have been into popular art because they are against the most conventional art that people are used to. Pop art says to have most impact in commercialism considering that people are enticed to buy what is sold in the market.

Pop Art

Pop art is basically present in our day to day life. For instance, you go to the mall and all you can see are pop art posters promoting anything and everything. Pop art is definitely instilling ideas in the mindset of people of buying something they need and want; that is pop art’s greatest advantage in the advertising field.

Since the emergence of the latest technologies, the pop art culture has evolved as well. Before, everything was done manually; now, pop art can be done using computers. Cinematic features can be added to give any work of art more appeal to its audience. This also entails that pop art is no longer limited or available to few but can also be done especially by the masses.

References:

http://www.theartstory.org/movement-pop-art.htm

http://www.brooklynmuseum.org/exhibitions/seductive_subversion/

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