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Martin Sastre

Martin Sastre
Born 1976, Montevideo, Uruguay.
Lives and works in Madrid, Spain.




Martin Sastre About a True Hollywood Story by Jean-Paul Felley & Olivier Kaeser If we are to believe the film E ! True Hollywood Story, Martin Sastre spent his entire childhood attached to a chair placed in front of a television that was on constantly. Those years spent swallowing credits, films, advertisements, music videos, logos and the news, all underscored by 1980’s pop and disco sounds, moulded him to the cult of success, celebrity, wealth, power and glamour, without any real distinction made between shock images from world news and chic images of Hollywood movies. A few years later, Sastre made an implacable realisation, i.e., he who controls fiction possesses power over the future. He therefore came to adopt all the excesses of those English-language “models” and adapted them to his situation with complete impunity. He scornfully looks at the rest of the world from Montevideo, his unjustly ignored native city, “the cradle of the history of video” and capital of Uruguay, “a country that is the result of a failed Western experiment, postmodernism”. Following the decline of Hollywood, Uruguay and the other Spanish-American countries started churning out remakes one after the other, which earned them success and wealth. Sastre quickly included the world of art in his exploration of the star system. He challenges Matthew Barney to an epic duel in a spanking brand new contemporary art museum, and took advantage of the opportunity to remind the American star that while some bring up the apocalypse when talking about him, Sastre prefers to speak of evolution. Sastre has presented Tom Cruise as a vampire from a world of dreams. He has rushed to the aid of Britney Spears, bearing before him a giant cotton swab to provide her with relief for her overly hyped “virginity”. And he has even allowed himself to arrange for the reappearance of Lady Di eight years after her accident, in a humble neighbourhood of Montevideo which assumed a new aspect, in the eyes of the world. The artist’s mordant sarcasm has never prohibited a form of self-derision that is equal to anything that can be thrown at it. And so the Martin Sastre Foundation offers one and all the chance to adopt a Latin American artist and use your Visa or your Mastercard to pay directly for the opportunity. An unrepentant looter, Sastre reveals in film excerpts or CNN clips, juggles with advertising and television effects, creates animated sequences, shoots his own images, and serves it all up with a masterful understanding of film editing. Dreams are his secret. On planet Sastre, it is “Prada for all”. Whew, it was about time! Taken from the catalogue of the “11ème Biennale de l’Image en Mouvement”, Saint Gervais Geneva, Switzerland, 2005