Gerwald Rockenschaub | the artist

The artist Gerwald Rockenschaub
Born 1952, Linz, Austria.
Lives and works in Vienna, .

Style and technique of the artist: Installation art, Documenta Kassel, Venice Biennale,

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Gerwald Rockenschaub is one of Austria’s most renowned fine artists and a successful techno artist and DJ. His music is part of his cultural background which has led to a complex sculptural oeuvre, from the geometrically constructed oil paintings of the early 1980s, which can classified as part of the Neo-Geo movement, through Plexiglas planes and huge inflatable PVC objects, to his more recent computer generated animations. Gerwald Rockenschaub’s work is shaped by analytic thought and the principle of reduction to a few central elements and structures...

The internationally acclaimed artist is regarded as an intellectual, skeptic, and pragmatist who has made a central contribution to revolutionizing the conventional understanding of what an artist is and does. His aesthetic practice is based on that deal between Club Culture, pop, and the contemporary art scene and market that charged the batteries in recent years. Long before crossover projects deteriorated into an inflationary "anything goes,” Rockenschaub, with the precision peculiar to him, has made these methods his working principle...

The outcome of Roland Barthes’ examination of “everyday myths” in the 1950s was surprising. In the interpretation of the symbols, everything that plays with the lack of clarity of the actual meaning could be mythical according to Barthes, because “a myth can neither be an object nor a term nor an idea; it is a method of interpretation, a form.”

The exhibition’s dry, prosaic title, ‘4296 m3’, was a straight description of the available space, which Rockenschaub chose to divide into a white cube and a black box. One conspicuous aspect of the exhibition design was the extent to which it guided the viewer, enforcing a carefully choreographed route that involved numerous dead ends. This mise-en-scène, generated a constant stream of fresh spatial effects...