General Idea | the artist




The artist General Idea
Born 1969, USA.

Style and technique of the artist: Video,

Jorge Zontal, AA Bronson, and Felix Partz.

AA Bronson, born Michael Tims, Vancouver, British Columbia, Canada, 1946 -.
Felix Partz, born Ronald Gabe, Winnipeg, Manitoba, Canada, 1945-94.
Jorge Zontal, born Slobodan Saia-Levy, Parma, Italy, 1944-94.


Biography and art, auction, artworks, interview, statement, website:









Original artworks, prints, exhibition posters, monographs, books, collectibles.

General Idea was formed in 1969 by AA Bronson, Felix Partz and Jorge Zontal.
AA Bronson, Felix Partz, and Jorge Zontal of General Idea worked collaboratively in many media for twenty-five years, using video along with performance and forms of publishing to examine and comment on the relationship between the artist and mass media…
Art Metropole was founded in 1974 by the artists’ group General Idea. Art Metropole is a not-for-profit corporation incorporated under the laws of the province of Ontario. Further information on our origins and our history can be found here.
How does General Idea address the distinction between working in one particular cultural realm, for instance, the gallery or museum, as opposed to another domain, such as the street?


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