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The artist Daniel Pflumm
Born 1968, Geneva, Switzerland.
Born 1968, Geneva, Switzerland.
Lives and works in Berlin, Germany.
Style and technique of the artist: Installation art, Video,
Biography and art, auction, artworks, interview, statement, website:
Original artworks, prints, exhibition posters, monographs, books, collectibles.
Pflumm became known through his light-boxes which dissected the logos of brand names, and through his videoloops which reduced the dramaturgy of TV commercials to their essentials…
Works and biography
Daniel Pflumm interessiert der – manchmal trügerische – »schöne Schein« von Formen und Farben vor allem plakativer Werbeträger. In der Arbeit »Ohne Titel« [1999] findet dieser Ansatz eine Überspitzung, indem Pflumm den Buchstaben NEU mittels eines Leuchtkastens den Duktus eines Unternehmens-Logos verleiht. Es repräsentiert jedoch nichts – nur sich selbst.
Berlin, 2004. Video.
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